Who is Louie Alvarez?

 

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Who is Louie Alvarez?

Welcome to my the website of Louie Alvarez (blog, podcast, forum, classifieds). This is a place to post upcoming events, podcasts, articles, tutorials, or simply my thoughts on “All Things Laser” from laser engravers, laser cutters, laser systems, CorelDRAW, PhotoGrav, Internet, whatever comes to mind that can be used by the laser community. But you ask, who is this Louie Alvarez? For your reading pleasure a summary of 19 years in the industry condensed into a single page :)


Autobiography Introduction
louiealvarez1 What do you know of Louie Alvarez’s expertise in the industry? What has been hands-on industry, real-life experience with equipment, hardware, software and Internet? As your first stop and primary source for support, service and upgrades you should know what the extent of expertise will be to ensure quality support. Following is a brief summary of the experience and expertise brought to the table, all 19 years in the industry condensed into a single page outline.


Awards & Engraving Industry SHOP EMPLOYEE
As a trophy shop employee for nearly four years with Central California’s oldest most respected trophy shop I rose from simple grunt engraver to head of the engraving department earning double the national average. Equipment and software used included the Dahlgren Wizzard XL, Dahlgren System 1 control unit w/ SuperPro and used DesignCAD along with CorelDRAW v3 to create logos.


Awards & Engraving Industry SHOP OWNER
6 months or so after leaving the trophy shop but with continued involvement in the Awards & Engraving industry through writer, instructor and speaker (see below) I had seriously considered opening my own awards shop. At the time few were interested in this new technology called laser engraving. Being so technology oriented that I was, I wanted one, so I invested. As the only laser engraver for a 100+ mile radius for the first couple of years in the business it was easy to dominate and develop a name, profit and gain the valuable experience as owner of “Lazer Awardz.” Equipment and software used included the Epilog Summit 25 watt laser engraver, Seiko 4104 full-color sublimation system, CorelDRAW, PhotoShop, and numerous lesser-known software titles.


Awards & Engraving Industry CONTIBUTING WRITER
Neer & Associates, Inc.
Publishers of “Technology Today”
Publishers of “P&I News”
National Business Media (NBM), Inc.
Publishers of “A&E Magazine”
Association of CorelDRAW Professionals
Publishers of “CorelDRAWPro Magazine”


Awards & Engraving Industry WORKSHOP INSTRUCTOR
Neer & Associates, Inc.
Producers of “REI” trade shows
Producers of “P&I” trade shows
National Business Media (NBM), Inc.
Producers of “The B.I.G. Show – Best In Graphics” trade show


Awards & Engraving Industry SEMINAR SPEAKER
Neer & Associates, Inc.
Producers of “REI” trade shows
Producers of “P&I” trade shows
National Business Media (NBM), Inc.
Producers of “The B.I.G. Show – Best In Graphics” trade show


Owner of AWSOM, Inc.
For 5 years owner of Alliance WebSite Services Organization Management, Inc. dba AWSOM, Inc. The only dedicated Internet website development company in Central California. Building, hosting and maintaining the largest companies in the area’s websites from the early days of the Interent in late 1995 to the Dot.com bust of 2000. LECME.com the official website of LECME, inc. is an excellent example of the expertise, creativity and knowledge garnered from those years and presented here.


The AWSOM Hour Radio Talk Show Host
For two and a half (2½) years host of “The AWSOM Hour” the “Only Live and Local Computer and Internet Radio Talk Show in Central California.” Every Saturday morning an hour was dedicated to live support calls, covering PC’s, Internet and software related issues. Topics included the AWSOM Trivia of the Week, the AWSOM Review of the Week, the AWSOM WebSite of the Week and the AWSOM Download of the Week.


LouieAlvarez.com & LECME, inc. WEBMASTER

LouieAlvarez.com, LECME.com, LaserInColor.com & CheckMateLasers.com in all their entirety are built, managed, hosted, maintained and updated solely and exclusively by Louie Alvarez.

Maintaining three (3) in-house Microsoft Windows 2003 Enterprise Edition Servers running IIS 6.0 Web Server, Microsoft Exchange 2003 Mail Server, SQL Server 2005, Coldfusion Enterprise Server, Serv-U FTP Server, Microsoft Dynamics CRM 4.0 Server, WordPress Blog Server, MySQL 5.1.30 and server monitoring software the Servers are maintained and kept online 24 hours a day 7 days a week for the specific purpose of educating potential customers in the details of the LECME, inc. family of laser systems and for direct support to all the LECME, inc. existing customer base.Here you’ll find computer expertise and awards & engraving industry experience dating back as far back as late 1989 thru today.

LouieAlvarez.com contains articles written, training sessions conducted, seminars spoken at, radio talk show support, etc. etc. (updated to current technology of course) by myself. The menu system, the engravers sections, the assorted forms and links, database driven private and secure Customer Support Center are all my brainchild.

This is the type of expertise and experience you can expect from me when you become a LECME, inc. customer, this is what I bring to my customer base. To not only build a profitable and successful lasering business but to also assist you in developing your online presence, supporting you during your computer and/or Internet crisis and of course with years of experience in business contributing the hard-gained knowledge necessary to make a successful business happen.


Awards & Engraving LASERPRO SALES REP
Worked for five (5) years with Kurt Koser of Koser Enterprises, Inc. (West Coast Distributor) I was officially the LaserPro Sales Representative/Dealer for territories consisting primarily of the Southern California, Southern Nevada and Utah areas (I also assist in covering the Northern Nevada, Arizona, Colorado & New Mexico territories.).


Awards & Engraving VYTEK SALES REP
After five years with LaserPro I decided to venture into the large format laser engraving/cutting laser systems. Vytek manufacturers a wide range of laser systems, from small to mid-size to large format with engraving, cutting and marking features. Vytek exhibits at over 30+ trade shows a year and I can and will give them credit for educating me on show floor sales, corporate training and support. They also made me realize that my element is indeed the small laser format and that I should consider partnering up with a company to sell lasers direct. No more sales rep!


Awards & Engraving CAMTECH SERVICE REP
After leaving Vytek, I received a call from Camtech lasers out of Western Canada who was looking for a service and support representative to conduct on-site support calls for their customer base. Working with their large format 4′x8′ laser systems most of the service was software related training to get their customers up and running and functional. This was during their recent acquisition by AXYZ the mid-range CNC Router manufacturer also based in Canada on the Eastern coast, unfortunately their production and development of laser systems was put on hold so my position did not last long, only long enough to learn their existing laser systems.


Awards & Engraving LECME, inc. SALES MANAGER
Here I am today. LECME, inc. - Laser Engraving Cutting Marking Etching systems is an authorized GCC LaserPro distribution company. We represent the following laser systems: Spirit GX, Spirit, C180, Venus II, Gaia, S290, StellarMark C, StellarMark I-10 laser systems, in addition to the StellarJET UV curable printing systems. We bring over 45 years combined experience in industrial equipment field from sales, to service, to support. If we don’t carry the right laser system for your needs will will assist you in determining who does. Anywhere in the United States to International prospects/customers don’t hesitate to contact us for all your Laser Engraving, Cutting, Marking, Etching needs. We are here to serve you.


Awards & Engraving CHECKMATE LASERS DISTRIBUTOR
With these distressing economic times it seems to be a stretch for companies to spend $20,000 – $30,000 – $40,000 for a laser system. Reasons vary and are many, either their credit has been marred due to the financial disaster of the day, can’t justify that large of an expenditure, banks won’t loan, lease company rates are to high, or for whatever the reason, the days of free flowing money, and no second thoughts to spending 10’s of thousands of dollars are long gone. With little doubt those days are long behind us and we will never see that kind of disposable income or excessive spending again. I believe we’ve learned our lesson!

With that in mind I began my quest to locate a manufacturer that could take my designs (and I know the best that GCC, Epilog, ULS, Xenetech, Gravograph, Trotec, Vytek, Camtech, etc. have to offer) and build a laser system based on my specifications at a low cost. Granted I know to meet the price point I was targeting some sacrifices had to be made, such as, stepper vs. servo motors, glass vs. metal laser tubes, average vs. fast speed and in some cases off-the-shelf vs. proprietary software.

In order to bring pricing down to 1/3 or even 1/4 the typical laser system cost and meet the budgets of the companies needing and wanting laser systems I felt the sacrifices were well worth it and would be acceptable to laser system buyers. You simply cannot scoff at the HUGE money savings that gains a well built, feature rich laser system at an extremely low cost. Low enough that checking accounts, savings accounts, credit cards, even personal, family or friend loans could be tapped into without hurting overall business operations. AND my lease company can far more easily finance $10,000 or less amounts with little more than a business history and first and last months payments at ridiculously low payment terms than the typical laser system of the day being $20,000 – $100,000 that now requires financial records, tax returns, large deposits, co-signors, house collateral, first born, I think you get the picture of how difficult high dollar loans are these days. Nearly impossible to obtain.

Well after diligent research, in-depth meetings, lengthy conversations, extensive emails, I have located and developed a relationship with a manufacturer that will take my specifications and build a laser that I know the NEW laser customer would desire, hence, the release of seven (7) NEW laser models under the brand name CheckMate Lasers. With portable to desktop to industrial sized and mid to high power laser tubes we have a laser system that can meet nearly all needs and requirements of a interested laser buyer.

So anywhere in the United States to International prospects/customers don’t hesitate to contact us for all your LECME (Laser Engraving, Cutting, Marking, Etching) needs. We are here to serve you.


Blogger & Podcaster
Finally here we are today. When I first was exposed to the Internet it was about the beginning of 1994, the only browser around at the time was rudimentary, domain names were free, Google, Amazon, MySpace, YouTube and all the Internet big guns of today weren’t even being thought up yet.

Myself I was always into technology, particularly computers and was even a member if KIPUG the local computer users group (yeah I was a geek and proud of it). Anyway fast forward through today and I felt with all my knowledge and experience that I truly enjoy sharing with my peers I decided to join a few of the engraver’s forums online. The response from my very first posting was so encouraging I determined to get as involved as time permits.

My conclusion was the better way to assist the laser industry was to create information that could be stored, shared, expanded on and available to all. Hence, the you are currently logged onto: LouieAlvarez.com, the All Things Laser website, bringing to the masses, a blog, a podcast, a forum, a classified ads, articles, tutorials, videos, reporting of the industry in general, such as trade shows, movers and shakers, manufacturers, new products, new processes, everything that the laser owner could come to find of use, essentially All Things Laser!


Revised 7/25/09

 Date Posted: 17 Jan 2009 @ 05 30 PM
Last Modified: 12 Sep 2009 @ 11 40 AM
Posted By: Louie Alvarez
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